Most Annoyed With Black Friday Starting Thanksgiving Night
Metro Source News - Fri 07:15 AM 11/23/2012
The majority of Americans don't like the trend of launching Black Friday sales on Thanksgiving.
Two-thirds of the respondents in a new Google Survey say they think retailers have "gone too far" by kicking off the big post-Thanksgiving shopping day on the holiday itself. While the practice irks the majority of all adults those between the ages of 45 and 64 are voicing the strongest dissent, with more than three-quarters of the Baby Boomers disapproving of the retail move.
Adults under the age of 25 are the most accepting of the trend, with just 53-percent opposing Thanksgiving night sales.
Sixty-four-percent of the 25-to-44-year-olds aren't happy about the early start to Black Friday, along with 68-percent of those 65 and older.
Industry analysts say the number of Thanksgiving Day shoppers grew from three percent in 2009 to 24 percent last year. They say consumers, not retailers, are driving the trend.